About Words Mean

The duration value is equal to the number of days that have passed since we first acquired the ad until the last time we acquired it.

Popularity (between 0 and 1000) is a composite index. Its value is related to the duration, the number of discoveries in the system, and the marketing effectiveness of the creative. The higher the popularity value is, the more competitive the creative is.

Impression value is estimated by self-developed algorithm to show the exposure rate of an ad. It is not strictly equivalent to the number of views of an ad, although "views" contribute a lot to the calculation of "impressions".

Actually, on BigSpy, every time you filter, search or turn the page, the number of remaining queries is reduced by 1.

Increasingly, advertisers want to see competing ads with performance metrics to help them optimize their advertising strategies. Engagement data from Facebook original post ads is a natural performance metric, with interaction values changing over time. BigSpy selects the best growth (ads with the highest growth in total interaction value) from Facebook's many original ads and delivers them to clients called Featured Ads.

Updated on: 02/12/2022